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Just having a web site will not guarantee that people will
find and visit it. Our Three Step Search Engine Optimization
setup process will expose the content within your site to
the search engines. Our ongoing SEO service will ensure
your site continues to rise to the top of the search engines
for your most important key words.
Three Step Search Engine Optimization Setup Process
Our three step setup process has been developed and refined
over the years to be simple yet comprehensive and most of
all effective.
Step 1: We interview you to get a solid
understanding of your business objectives and the keywords
and phrases your customers might use to find your products
and services in a search engine. We then research those
keywords and phrases using various tools such as Overture
to find out how many times they are being searched in
a month. We also expand the list to include keywords and
phrases you've never even considered. Once we have the
comprehensive list, we'll rank them from most important
to least important and have you review and approve the
list. At the same time we make sure we "geo target"
the list so that we're not trying to capture traffic from
regions you don't do business in.
Step 2: We analyze your website and identify
all of the changes that need to made in order to expose
your site to the search engines, as well as implement
our unique blend of conversion tools. Conversion tools
ensure your site has every opportunity to turn visitors
into leads by getting them to either call or complete
a contact form. Once we have the list of changes, we'll
present you with a mockup of the redesigned site which
incorporates all of our recommended changes, and we'll
write and present you with your Title, Description and
additional MetaTags which are crucial to the search engines.
Step 3: We implement all of the changes
we've recommended and submit your site to the search engines.
If you purchase our ongoing search engine optimization
process then we do the following as described below.
Ongoing Search Engine Optimization Service
Our ongoing monthly search engine optimization service is
designed to continuously improve the position of your site
within the search engines for all of your keywords and phrases.
In addition to building your link strategy, we setup your
site in our search engine ranking reports engine, and at
the beginning of each month we run a report that shows the
position of your site in the search engines for each of
your keywords and phrases. We then compare the new results
with the previous month to see which terms are ranking better,
and which need more work. Depending on the results we will
recommend and implement additional measures to improve your
ranking results. We repeat this process month after month
to ensure your ranking continues to improve where necessary
and stays put for phrases that are ranking well.
Since your competition is trying to rank better than you,
this process is never ending and is viewed as a necessary
monthly activity. Stopping the service entirely is a guarantee
for your site to drop in rankings and eventually drop off
the first page entirely!
Note:
The SEO Process is constantly evolving to adapt to the updates
the search engines make to their algorythms, As such much
of the work we do on your behalf is extremely proprietary
and part of our intellectual property. Most importantly,
everything we do is complete white hat and will not result
in your site being banned from any of the search engines.
Search Engine Optimization
